Durable Flags

10239 Madison St
Omaha, NE  68127


(402) 689-9141


Our family's involvement in the flag resale industry began in the early 2000s, initiated by Charles House. Charles, a highly respected member of the Arlington, NE community, dedicated himself to helping his fellow neighbors and the community by ensuring a reliable supply of American Flags for display at their homes and businesses. His services extended beyond Arlington, encompassing many of the surrounding communities as well.


Around 2003, Charles' son and daughter-in-law, David and Sandy, assumed leadership of the small flag company. They chose to name it 'Durable Flags' to reflect their commitment to quality and care. Dave oversaw all aspects of the company's operations, expanding its offerings to include a wide range of flags and banners while maintaining a focus on delivering top-tier products. As the company grew, it naturally expanded to include flagpoles, parts, and related services.


Over the next two decades, Dave and Sandy dedicated themselves to the company's growth. Today, Durable Flags stands as the most successful and well-known flag and flagpole company in Omaha, NE, boasting a diverse catalog of thousands of products.


In early 2024, Durable Flags transitioned to the next generation. Jordan and Tim Litherland, Dave and Sandy's daughter and son-in-law, are excited to continue the legacy. Tim, with years of experience in the business, possesses the skills needed for its continued success. Both Jordan and Tim share a commitment to furthering the company's growth and ensuring customer satisfaction. They look forward to the day when they can pass the baton to their own children, with their 15-year-old son, Noah, already contributing to the family endeavor.


Durable Flags is a true multi-generational, family-owned small business, headquartered in the heartland of America. We hold deep appreciation for the principles embodied in the Constitution of the United States and the sacrifices of our veterans. Honoring them and celebrating freedom by exclusively using quality, USA-made American Flags remains at the core of our mission. We are profoundly grateful for the support of customers like you, as it is your patronage that strengthens our great nation.